Chair Aware: Designed to Last

Chair Aware

Mass production is economical. It can be functional. It can even be beautiful. Our lives are surrounded by it: from the coffee we drink to the implements we use to the mattress we sleep on. They have their time and place and serve us well for the most part. But there’s an insidious quality to mass production. We barely notice its effect at the beginning. It creeps in over time. It dulls our senses. It makes us jaded. We see everything in the same light, with the same eyes and by the same rules. Deep down, ‘we know what greatness is. We just deny it in favour of banality.’ (Frank Gehry)

 

Chair Aware

And then something comes along that jolts us awake from this sleepy spiral of mediocrity. This is it. Or, rather, these are it. Have you ever seen such wonderful grains in the wood that have been masterly moulded into these sublime shapes? These are everyday items of furniture, but they have you looking at them again and wondering: why have these not been done before like this? So simple, so refined and so touch-me-feel-me unique. Like all true luxuries, this is sumptuous living at its very best.

Chair Aware

If these visions have shaken you from your slumber, give thanks your ability to recognise great design has not dissipated. For more information about the chairs, call us today on 08456 806786.

 

 

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